Privacy Policy

1. Introduction

Vital Feng (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.vitalfeng.com (the “Site”) and purchase our digital wellness courses and services (collectively, the “Services”).

Please read this Privacy Policy carefully. By using the Site, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Site.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

A. Create an Account:

Full name
Email address
Password (encrypted)
Country/region

B. Make a Purchase:

Billing address
Payment information (processed securely by third-party payment providers; we do not store credit card numbers)
Order history
Transaction amounts

C. Contact Us:

Name and email address
Message content
Support requests and correspondence

D. Subscribe to Communications:

Email address for newsletters
Marketing preferences

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and usage, including:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, click patterns, referral URLs
Cookies and Tracking Technologies: See Section 6 for details

2.3 Information from Third Parties

We may receive information about you from:

Payment processors (PayPal, Airwallex, Stripe) for transaction verification
Social media platforms when you interact with our pages or use social login features
Analytics providers (Google Analytics, Facebook Pixel) for site usage insights

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Maintain Our Services

Process your orders and deliver Digital Products
Create and manage your user account
Provide customer support and respond to inquiries
Send order confirmations and updates

3.2 To Improve Our Services

Analyze usage patterns to improve site functionality
Test new features and optimize user experience
Monitor for technical issues and errors

3.3 To Communicate With You

Send administrative information (order updates, policy changes)
Respond to your comments, questions, and support requests
Send promotional communications (only with your consent, where required by law)

3.4 For Security and Legal Compliance

Detect and prevent fraud and unauthorized access
Comply with applicable laws and regulations
Enforce our Terms of Service
Protect the rights and safety of Vital Feng and our users

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for processing your personal data includes:

Contract Performance: Processing necessary to fulfill your order and provide Services
Legitimate Interests: Improving our Services, fraud prevention, marketing (where balanced with your rights)
Consent: Where you have given explicit consent (e.g., marketing emails)
Legal Obligation: Compliance with tax, accounting, and other legal requirements

You have the right to withdraw consent at any time where processing is based on consent.

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

5.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

Payment Processors: PayPal, Airwallex, Stripe (to process payments securely)
Email Service Providers: To send order confirmations and communications
Hosting Providers: To host and maintain the Site
Analytics Services: Google Analytics, Facebook Pixel (to understand site usage)

These providers have access only to the information needed to perform their functions and are contractually obligated to protect your data.

5.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, government investigations).

5.3 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as part of the transaction.

5.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

6. Cookies and Tracking Technologies

6.1 What Are Cookies

Cookies are small text files stored on your device when you visit our Site. They help us provide better service by remembering your preferences and understanding how you use the Site.

6.2 Types of Cookies We Use

A. Essential Cookies:

Required for basic site functionality (e.g., shopping cart, secure login)
Cannot be disabled without impairing site performance

B. Analytics Cookies:

Help us understand how visitors interact with the Site (e.g., Google Analytics)
Collect anonymous, aggregated data

C. Marketing Cookies:

Used to deliver relevant advertisements (e.g., Facebook Pixel, Google Ads)
Track conversions from advertising campaigns
May be set by third-party advertising networks

6.3 Managing Cookies

You can control cookies through your browser settings:

Most browsers allow you to refuse or delete cookies
Disabling cookies may limit your ability to use certain site features
For more information, visit www.allaboutcookies.org

6.4 Do Not Track Signals

Some browsers transmit “Do Not Track” signals. We currently do not respond to these signals as there is no uniform standard. We recommend using cookie controls in your browser if you wish to limit tracking.

7. Data Retention

We retain your personal information only for as long as necessary:

Account Information: Retained while your account is active and for [3 years] thereafter for customer support
Order Information: Retained for [7 years] to comply with tax and accounting requirements
Marketing Data: Retained until you unsubscribe or request deletion
Analytics Data: Anonymized or deleted after [26 months]

After these periods, data is either deleted or anonymized so it can no longer be linked to you.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Encryption: All data transmitted between your browser and our Site is encrypted using SSL/TLS technology
Secure Payment Processing: We do not store credit card information; payments are processed by PCI-DSS compliant providers
Access Controls: Only authorized personnel have access to personal information
Regular Security Reviews: We periodically review our security practices and update them as needed

Important: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

9.1 Access and Portability

Request a copy of the personal information we hold about you
Receive your data in a structured, machine-readable format

9.2 Correction

Request correction of inaccurate or incomplete information

9.3 Deletion

Request deletion of your personal information (subject to legal retention requirements)

9.4 Restriction of Processing

Request restriction of processing in certain circumstances

9.5 Objection

Object to processing based on legitimate interests
Object to direct marketing (you can unsubscribe at any time)

9.6 Withdraw Consent

Withdraw consent where processing is based on consent

9.7 How to Exercise Your Rights

To exercise any of these rights, please contact us at info@vitalfeng.com. We will respond within 30 days and may need to verify your identity before fulfilling your request.

If you are in the EEA and believe we have violated your privacy rights, you have the right to lodge a complaint with your local data protection authority.

10. International Data Transfers

10.1 Cross-Border Transfers

Vital Feng is based in [China]. Your information may be transferred to, stored, and processed in countries other than your own, which may have different data protection laws.

10.2 Safeguards for EEA Users

For transfers from the European Economic Area (EEA) to countries without adequate data protection adequacy decisions, we use appropriate safeguards such as:

Standard Contractual Clauses approved by the European Commission
Binding Corporate Rules (where applicable)
Other legally recognized transfer mechanisms

11. Children’s Privacy

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@vitalfeng.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Notification: We will notify you of material changes by posting the updated Privacy Policy on the Site with a new “Last Updated” date
Effective Date: Changes are effective immediately upon posting
Your Continued Use: Continuing to use the Site after changes constitutes acceptance of the updated Privacy Policy

We encourage you to review this Privacy Policy periodically.

13. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

13.1 Right to Know

Request disclosure of the categories and specific pieces of personal information we have collected
Request information about the sources, purposes, and third parties with whom we shared your information

13.2 Right to Delete

Request deletion of personal information we collected from you (subject to exceptions)

13.3 Right to Opt-Out

Opt out of the “sale” or “sharing” of your personal information (we do not sell personal information)

13.4 Right to Correct

Request correction of inaccurate personal information

13.5 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights

13.6 Authorized Agent

You may designate an authorized agent to make requests on your behalf (must provide written authorization)

To exercise CCPA rights, contact us at info@vitalfeng.com. We will respond within 45 days as required by law.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@vitalfeng.com
Business Hours:
Monday – Friday: 11:00 AM – 8:00 PM
Saturday – Sunday: 10:00 AM – 10:00 PM
Response Time: Within 30 days (or as required by applicable law)

This Privacy Policy was designed to provide transparency into our data practices and help you make informed decisions about your personal information.